From SLM Law to Sewells Lawyers

So, why the name change?
Published
November 14, 2023

Have you heard the exciting news?

We're embracing our proud history with a fresh foot forward. As of 14 November, we will be relaunching our business as 'Sewells Lawyers', reflecting the way locals already refer to our long-established law firm. The name change will be accompanied with a refreshed look, that genuinely reflects who we are and what we believe in.


While the name of our firm had changed, our friendly service and hard-working team at the Colac, Camperdown and Cobden branches remain the same.

Here's a snippet of Bec's recent press release, sharing the news with our community.


“So many people around the region already call us Sewells, so the new name makes a lot of sense. When you walk down Murray Street, many refer to our historic building as Sewells Corner.
The new name also means a refreshed office and website, but the most important part, our people, remain the same.
Whether it is ABC or XYZ, most people don’t talk in lettering and acronyms. They know us as Sewells, and from mid November, that’s exactly what we’ll be: Sewells Lawyers.
The SLM name only dates back to 2006 and is a mash-up of the names Sewells, Larkins, McCarthy - surnames of lawyers who founded some of Colac’s best-known legal institutions.
Our firm began in Colac as a branch office of Harwood and Pincott in about 1890, run by WG Sewell. It became Sewell and Sewell in about 1920, ran by Cedric Sewell.
We are proud of the many families that make up the Sewells heritage and proudly display historical items relating to the Larkins, McCarthy and other founders around our three offices. Sometimes people ask why it isn’t our names on the front of the business, but it's not about us: that's not how we operate. We’re all about the community first and Sewells is such a great community name.”
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